Spectrum Trio: Teal Boba

Package Design

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Given a task to design the packaging of a product trio based off of the color teal, I set off to do research both on the color teal and it's psychological associations as well as consider the actual product in which I would design. The product that immediately came to mind was bubble tea or boba, a beverage that has gained increased popularity in recent years, especially in the Asian American community. The color teal is often associated with spirituality and a sense of healing, which I felt meshed well with the inherent tea-quality of boba. Additionally, the color teal gets its name from the teal duck, known for the teal stripes by its eyes. I felt that the striped design of the teal duck combined with teal's color association with spirituality led to the creation of Teal Boba, an accessible line of canned bubble tea.